Yostivanich

Face­book: Far­mVille is big­ger than Twit­ter, beyond insane when I think about it.

To prove the pop­u­lar­ity of these extra-curricular sec­tions of Face­book, John­son explained: “Appli­ca­tions make up a huge part of Face­book. There are over 90,000 appli­ca­tions on Face­book. “69 mil­lion active users are using Far­mVille alone, that’s more users than Twit­ter.” Inter­est­ingly, Face­book noted that its demo­graphic is get­ting older, with the 35+ cat­e­gory grow­ing the fastest and 53 per cent of all those who log on in a month come back on a daily basis.

What does that say for Twit­ter (and the open web) when a sin­gle appli­ca­tion inside of a walled gar­den has more users? Are end users hap­pier in the gar­den, is it only due to the social and com­mu­nity already built in Face­book, or some­thing else?

Oh and no I don’t use Farmville.