Yostivanich

When you started your com­pany, you prob­a­bly did a great job of com­mu­ni­cat­ing. Every­body told one another every­thing. And your cus­tomers loved it, because when they called in to ask about their pur­chase order, every­body knew where it was. But as you get big­ger, you can't keep telling every­body about every pur­chase order, so you have to invent spe­cific com­mu­ni­ca­tions sys­tems so that exactly the right peo­ple find out and nobody else. Not because it's con­fi­den­tial. Because it's a waste of time.

via A Lit­tle Less Con­ver­sa­tion. Joel Spol­sky once again telling com­pa­nies the right way to grow.