Check out a great speech from DF’s John Gruber titled “Auteur Theory of Design” where he examines why some companies with a boatload of talented and creative engineers still manage to produce second rate products.
via John Gruber on the “Auteur Theory of Design” from Macworld 2009 | Edible Apple. At every job or product I’ve seen this theory of the design quality of a product rises or falls to the design talent of the person in charge, it’s extremely true.
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