Yostivanich

Web users spend 80% of their time look­ing at infor­ma­tion above the page fold. Although users do scroll, they allo­cate only 20% of their atten­tion below the fold.

via Scrolling and Atten­tion (Jakob Nielsen’s Alert­box). Jakob Nielsen, ever insight­ful and thought­ful analy­sis and per­haps even bet­ter pro­vides fixes to help web design­ers solve usabil­ity problems.