Yostivanich

“What if instead of adding new fea­tures, a com­pany con­cen­trated on mak­ing the ser­vice or prod­uct much eas­ier to use? Or mak­ing it much eas­ier to access the advanced fea­tures it already has, but that few can mas­ter? Maybe what they lose in mar­ket share in one area will be more than com­pen­sated for in another area. In a lot of mar­kets, it’s got­ten so bad out there that sim­ply being usable is enough to make a prod­uct truly remarkable.”—Kathy Sierra

via Make Less More — 52 Weeks of UX. What if indeed. I dis­tinctly recall one com­mer­cial soft­ware project that had a glow­ing review due to this.