Yostivanich

You know the best way to get the pub­lic to respect your brand? Have a respectable brand. Offer a great, inno­v­a­tive prod­uct and make respon­si­ble, eth­i­cal busi­ness deci­sions. Lead the pack! Evolve! Don’t send hun­dreds of temp work­ers to the gulf to put on a show for the Pres­i­dent. Hire those work­ers to actu­ally work! Don’t dump toxic dis­per­sant into the ocean just so the sur­face looks bet­ter. Col­lect the oil and get it out of the water! Don’t tell your employ­ees that they can’t wear res­pi­ra­tors while they work because it makes for a bad pic­ture. Take a pic­ture of those employ­ees work­ing safely to fix the prob­lem. Lastly, don’t keep the press and the peo­ple try­ing to help you away from the dis­as­ter, open it up so peo­ple can see it and help fix it. This isn’t just your dis­as­ter, this is a human tragedy. Allow us to mourn so that we can stop being angry.

via Street Giant – Leroy Stick: the man behind @BPGlobalPR. Wouldn’t change a word of this article.