In my experience, the top reasons people believe weird things are not only understandable, but identical to the reasons most skeptics believe things: they are persuaded by personal experiences (or by the experiences of a loved one); or, they are persuaded by the sources they have consulted.
via Skepticblog – The Reasonableness of Weird Things. A both interesting and important point for getting quite possibly at why it can be so hard for people to dis-believe an other wise irrational belief.
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