Yostivanich

“You don’t get it. The cen­tral rela­tion­ship between Ora­cle and its cus­tomers is a busi­ness rela­tion­ship, between an Ora­cle busi­ness expert and a cus­tomer busi­ness leader. The issues that come up in their con­ver­sa­tions are busi­ness issues.

“The con­cerns of devel­op­ers are just not mate­r­ial at the level of that con­ver­sa­tion; in fact, they’re apt to be dan­ger­ous dis­trac­tions. ‘Devel­oper mind­share’… what’s that, and why would Ora­cle care?”

via ongo­ing – A Story of O. Who needs to influ­ence the devel­op­ers imple­ment­ing your solu­tions instead just use get the man­agers in charge to force a deci­sion. Why make the peo­ple on the front lines of your prod­uct happy? Because it wins may more acco­lades and a greater push from the devel­oper com­mu­nity for that solu­tion and that changes the indus­try as a whole over time. Think of Google, Apple and Mozilla, even Microsoft on occa­sion. Over­all Google and Mozilla win my by miles at win­ning the “hearts and minds” of devel­op­ers and they are richly rewarded in-return.