Category Archives: Marketing

Wired – How Online Companies Get You to Share More and Spend More

Always neat see­ing psy­chol­ogy at play espe­cially with com­pa­nies that excel at it.

NYTimes.com – Capital One’s Response to Outrage Over ING Direct Purchase

Not much here to read, but it inter­ests me.

Campaign Monitor – Successfully building brand awareness with email marketing

Email mar­ket­ing defi­antly works to get me inter­ested in pur­chas­ing a product.

NYTimes.com – Amazon to Sell Cheaper Kindle Supported by Ads

Uggh, really Ama­zon, not only is adver­tis­ing not really your thing but only 25 dol­lars off.

J-P Teti – The iPad is 99% more open than any other computer

The iPad does more or at least is per­ceived as doing more, that’s truly is what matters.

Jeffrey Zeldman Presents The Daily Report – You are all in publishing!

Work­ing on the web, means you are in publishing.

Web Standards Sherpa – Stop Hiding Behind Products

Generic terms don’t help cus­tomers they just frus­trate them.