Category Archives: Marketing

Contrast – Designing your sign up page

The ini­tial sign-up page is the hard­est for me to judge in terms of effectiveness.

Seth’s Blog – The limits of evidence-based marketing

I know this to be true, that evi­dence doesn’t tend to change people’s opin­ion on a sub­ject, but darn it, evi­dence really should change people’s under­stand­ing of a subject.

NYTimes.com – How to Make Oatmeal … Wrong

Hon­est doesn’t make them quite as much money.

Seth’s Blog – How should you treat your best customers?

I love the thought of flip­ping the idea of what a best cus­tomer means.

Seth’s Blog – Pleasing

If I ever start a com­pany this is going to be part of the com­pany policy.

Joseph Perla – Facebook is a Ponzi Scheme

Never thought of Face­book that way but it makes a fair amount of sense.