Tag Archives: barrier

Keep Lowering the Bar: On Everything

Want to become a suc­cess­ful can­di­date, busi­ness, tool, what­ever — then keep low­er­ing the bar towards peo­ple inter­act­ing with you. Com­pa­nies that raise the bar towards inter­ac­tion with the busi­ness and the peo­ple involved in the busi­ness will even­tu­ally fail. No mat­ter how large you are, the peo­ple want and enjoy easy access. Even if