Generic terms don’t help customers they just frustrate them.
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Tag Archives: marketing
Contrast – Designing your sign up page
The initial sign-up page is the hardest for me to judge in terms of effectiveness.
Seth’s Blog – The limits of evidence-based marketing
I know this to be true, that evidence doesn’t tend to change people’s opinion on a subject, but darn it, evidence really should change people’s understanding of a subject.
NYTimes.com – How to Make Oatmeal … Wrong
Honest doesn’t make them quite as much money.
Seth’s Blog – How should you treat your best customers?
I love the thought of flipping the idea of what a best customer means.
Seth’s Blog – Pleasing
If I ever start a company this is going to be part of the company policy.
Drawar – Your Logo Is Not Your Brand
This is an idea that I tried expressing to some people after the Starbucks logo change.